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Being True to You as a Brand
Today’s small-business environment is evolving away from a “smoke and mirrors” approach to one of authentic “self” as part of the marketing mix. With YouTube and use of social media on the rise, the...
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How Slick is Google’s name “Chrome”?
Some small businesses claim it’s getting harder to find a short, interesting short word that really sums up a new product they’re launching. One that grabs attention and has an appropriate meaning....
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